Oura to acquire AI-native primary care startup Counsel Health for $625M

Oura has entered a definitive agreement to acquire Counsel Health, an AI-native primary care company that combines medical AI with in-house physicians, for $625 million in cash, with the deal expected to close before the end of the calendar year. The acquisition aims to pair Oura's continuous biometric data with Counsel's platform and on-demand doctors inside the Oura App, spanning preventive, acute, and specialty and chronic care. The announcement follows Oura's record fiscal fourth quarter, with revenue up 153 percent year over year to $533 million for the quarter ended Sept. 30, 2026, and approximately $1.75 billion for fiscal year 2026.