J. Crew brings its signature approach to styling to life with Claude

J.Crew launched Style Advisor on JCrew.com, an AI stylist built with Claude Code using multiple Claude models (Fable, Opus, Sonnet and Haiku) that helps U.S. customers shop by complete outfit drawn from J.Crew's own photo shoots. Customers describe an occasion or start from a single piece and refine recommendations in a visual conversation, with every look based on J.Crew stylists' work. J.Crew plans to make it more personal over time and expand it to more markets and product lines.