Netflix launches AI Discover recommendation tab on TV
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Netflix has launched an experimental feature called "AI Discover" in its TV app, appearing as a "Discover" tab in the top menu, using AI to help users find shows and movies. The first experiment lets users choose themes by mood, viewing preference, available time, or popular trends, such as "Something Light," "Scare Me," "Family Movie Night," and "Quick Watches," and then receive matching recommendations; users can also mark recommendations they dislike, and the app will remember. The tab is currently rolling out gradually in the US to members who "use Netflix in English on supported TVs," and Netflix says it plans to expand it to more users in the coming weeks.
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- TechCrunch · AINetflix’s new AI Discover tab helps you find something to watch based on your mood
Netflix announced a new "AI Discover" tab that lets users find recommendations based on their current mood, viewing preferences, available time, or trending content, with themes like "something light," "scare me," and "family movie night." The tab is powered by a new intelligence layer that responds to user input in real time and keeps learning, and includes a "Tune Your Recommendations" option to save or exclude titles. AI Discover is rolling out first in the U.S. to English-language users on supported TVs, with a "Discover" button marked by a red gem icon and "New" label in the top navigation bar.
- The Verge · AINetflix will show you themed recommendations through a new ‘AI Discover’ tab
Netflix's TV app is adding an "AI Discover" tab that shows experimental, AI-powered features to help users find shows and movies, starting with theme-based recommendations like "Something Light" or "Family Movie Night" that users can give feedback on. Netflix says the feature is powered by a new intelligence layer that responds to member input in real time and keeps learning. It is gradually rolling out in the US to members using Netflix in English on supported TVs.
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