Ballast launches cold email infrastructure product
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Ballast launches cold email infrastructure with AI and MCP; all plans include Unibox, email warmup, placement testing, and API/MCP. Its Pro plan is priced at $79 for 150,000 emails per month, and reports say Instantly would cost $358 and Smartlead $319 for comparable usage. Ballast offers no free plan or trial and requires a bank card; new workspaces can add at most 5 mailboxes and send 1,000 emails per day in the first 7 days to protect the shared sending network. The domain checker is free and requires no signup, and users can get a full refund if they request it within 3 days after being charged.
AI overview based on source reports · Updated 14 min ago
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- Hacker News AIBallast – cold email infrastructure with AI and MCP
Ballast is a cold email platform that charges per email sent rather than per mailbox or seat, with unlimited mailboxes, seats, warmup outside the quota, a Unibox, and API/webhooks/MCP access included on all five plans starting at $19/month for 20,000 emails. It paces sending per mailbox with random 4–10 minute gaps, routes SMTP mailboxes over static mail-only IPs, runs nightly SPF/DKIM/DMARC checks, and pauses mailboxes, campaigns or workspaces when bounces exceed a threshold. Every app action is also an MCP tool for Claude, ChatGPT and Cursor, with confirming calls required before anything sends, imports or deletes.
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