AI Makes Building Easy. Failing First Is the Hard Part

This blog post argues that AI has made building products cheap and fast, but the harder discipline of testing whether anyone wants them has become easier to skip, citing Zappos' low-cost shoe experiment, Humane's $699 AI Pin, and a founder who shipped 128 releases with zero external users. It urges founders to write a one-sentence hypothesis, define success and failure before shipping, and set a kill date.