Nectar launches an AI agent to automate creator discovery and outreach for brands

Nectar, an AI-powered marketing operating system founded by former Meta employees Misbah and Farah Uraizee, has launched a "Creator Agent" that searches over 300 million creator profiles, checks content and prior brand partnerships, sends personalized messages in a brand's voice, and helps manage contracts, gifting, and shipping. The agent, available globally for Instagram and TikTok creators, also drafts outreach, builds custom landing pages, and tracks campaign performance, with planned availability through MCP for assistants like Claude, ChatGPT, Gemini, and Copilot. Nectar raised a $30 million Series A led by Menlo Ventures and its Anthology Fund in May.