Nectar launches Creator Agent, an AI agent for influencer marketing
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Nectar releases Creator Agent, an AI agent that automates influencer discovery, screening, outreach, and partnership performance tracking. According to Nectar, the agent can search over 300 million creator profiles, verify their content and brand collaboration history, send personalized messages, and monitor campaign performance. Creator Agent launched globally on the day of release, covering Instagram and TikTok creators. Nectar also plans to connect the agent through its MCP to AI assistants such as Claude, ChatGPT, Gemini, and Copilot, as well as enterprises' own custom-built agents.
AI overview based on source reports · Updated 2 days ago
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- TechCrunch · AINectar launches an AI agent to automate creator discovery and outreach for brands
Nectar, an AI-powered marketing operating system founded by former Meta employees Misbah and Farah Uraizee, has launched a "Creator Agent" that searches over 300 million creator profiles, checks content and prior brand partnerships, sends personalized messages in a brand's voice, and helps manage contracts, gifting, and shipping. The agent, available globally for Instagram and TikTok creators, also drafts outreach, builds custom landing pages, and tracks campaign performance, with planned availability through MCP for assistants like Claude, ChatGPT, Gemini, and Copilot. Nectar raised a $30 million Series A led by Menlo Ventures and its Anthology Fund in May.
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