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Cloudflare Blog· Marina Elmore·· 2 days agoFeaturedAI score60

See the agents, set the terms: new visibility and control for personal agents

See the agents, set the terms: new visibility and control for personal agents

AI summary

Cloudflare launched new analytics that identify personal agent traffic in Security Analytics, including a Personal Assistants category, a Top statistics widget, and per-user agent visibility for sites using Account Abuse Protection. It also expanded the Agents policy into granular per-agent controls (Allow, Block on pages with ads, or Block) under a renamed "AI Crawler and Agent access policies" setting, with tailored recommendations during zone onboarding. Cloudflare says its next goal is helping sites preserve user context, assess reputation, and establish accountability when agents act as intermediaries.

Why it matters

Useful for site owners weighing how to treat agent traffic, since it details both the new visibility tooling and the per-agent access controls now available.

Source: Cloudflare Blog · blog.cloudflare.com