Engineer shares plan for building a B2B outreach system with Claude
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Dhruv Dang, chief software engineer at Steadily, introduced in a newsletter a six-step plan for building a B2B SaaS cold-start customer acquisition system with Claude: create an outreach skill, store leads in a Claude doc, have Claude search and scrape law firm websites, use scripts for explicit classification and prioritization, generate daily reports, and schedule it to run daily at 9 a.m. Dang cautioned that cold email is regulated by CASL in Canada and CAN-SPAM in the United States, and that the system should not be implemented if one cannot comply with the relevant regulations in their jurisdiction; he also stated that this does not constitute legal advice.
AI overview based on source reports · Updated 3 days ago
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- Hacker News AISolve the cold start problem with an AI outreach system
Dhruv Dang outlines a Claude-based direct outreach system for a B2B SaaS startup that sources leads from law firm websites, classifies each lead with a script using explicit yes/no signals to derive priority, and emails founders a daily report with personalized draft emails. The system stores leads and scraped sites in Claude docs, runs a scheduled prompt at 9am, and notes that cold email is regulated under CASL in Canada and CAN-SPAM in the US.
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