Wan 3.0 Prime Image-to-Video
Wan 3.0 Prime Image-to-Video is Alibaba's high-speed AI image-to-video model under the Tongyi Wanxiang family. Leveraging the Prime architecture's rapid inference alongside the Wan 3.0 multimodal foundation, it animates source images (with optional end-frame guidance) into up to 30-second 1080P HD videos with significantly reduced rendering latency. Featuring native audio-visual synchronization (ambient audio, sound effects, and multilingual lip-sync), it delivers accurate physical motion simulation, precise camera control, and strong subject consistency—ideal for fast-turnaround e-commerce animation, film VFX, short dramas, and commercial advertising.
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Wan 3.0 Prime Reference-to-Video Spicy
Wan 3.0 Prime Reference-to-Video Spicy is Alibaba's flagship uncensored high-motion video model engineered for native 4K visual synthesis. Delivering native 4K output at 60 fps, it processes up to 8 reference images or 2 reference videos simultaneously to preserve character identity and material fidelity across complex sequences. With unrestricted generation capabilities, it synthesizes explosive physical movements, dramatic camera trajectories, and physical interactions—powering high-energy cinematic pre-visualization, high-impact commercial ads, AAA gaming assets, and action pipelines.
Wan 3.0 Reference-to-Video Spicy
Wan 3.0 Reference-to-Video Spicy is Alibaba's high-motion video synthesis model engineered for high-energy visual dynamics and stylized action generation. Built on an expanded spatio-temporal attention mechanism alongside robust reference feature anchoring, it synthesizes large-scale physical movements, aggressive camera trajectories, and dramatic temporal transitions while preserving strict subject identity and garment texture fidelity. Wan 3.0 Reference-to-Video Spicy powers dynamic action video production, cinematic FX pre-visualization, interactive gaming visual assets, and high-impact commercial advertising pipelines.
Wan 3.0 Prime Reference-to-Video
Wan 3.0 Prime Reference-to-Video is Alibaba's flagship controllable video generation model built for precise reference-conditioned visual synthesis. Powered by an upgraded spatio-temporal decoupling architecture and multi-reference feature fusion, it preserves character identity, garment textures, ambient lighting, and complex camera trajectories across extended sequences while generating native 4K high-frame-rate video. Operating with strict temporal consistency and fluid motion dynamics, Wan 3.0 Prime drives e-commerce video production, cinematic pre-visualization, digital human animation, and commercial advertising pipelines.
Wan 3.0 Reference-to-Video
Wan 3.0 Reference-to-Video is Alibaba's flagship high-efficiency video generation model engineered for precise reference-driven visual synthesis. Built on an upgraded multi-modal reference feature alignment and spatio-temporal attention architecture, it preserves strict subject identity, garment textures, and ambient lighting across dynamic video sequences. Combining high-throughput inference speeds with fluid camera movement, Wan 3.0 Reference-to-Video efficiently powers e-commerce product videos, digital human animation, social media marketing assets, and commercial advertising pipelines.
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Wan 3.0 Prime Image-to-Video
Wan 3.0 Prime Image-to-Video is a video generation model developed by Alibaba's Tongyi Wanxiang team, released in August 2026. As the accelerated variant of the Wan 3.0 series, the Prime version significantly boosts generation speed while maintaining high-quality video generation capabilities. It supports multimodal inputs including text, images, video, and audio, unifying text-to-video, image-to-video (first frame/first-last frame), and reference-to-video workflows. The model supports 480P, 720P, and 1080P resolution output, with a maximum duration of 30 seconds at 30 FPS and native audio-visual joint generation (ambient sound effects, background music, and multilingual lip-sync).
The iCreat platform exposes its image-to-video capability via the endpoint https://api.icreat.ai/v1/task/submit/aliyun/wan3-0-prime/image-to-video, operating in an asynchronous three-step mode with 480P at $0.068/second, 720P at $0.14/second, and 1080P at $0.28/second.
Model Positioning
Wan 3.0 Prime is positioned as the accelerated variant of the Wan 3.0 series, significantly boosting generation speed while maintaining high-quality video generation capabilities.
Compared to the standard version of the same series, the Prime version offers faster generation speed, suitable for production scenarios with higher efficiency requirements. The model supports multimodal inputs including text, images, video, and audio, handling text-to-video, image-to-video, and reference-to-video tasks with native audio-visual joint generation.
On the iCreat platform, the model provides image-to-video services through an asynchronous three-step workflow where users submit tasks, poll for status, and retrieve results.
Core Capabilities
Multimodal Input and Image-to-Video
The model supports combined text prompt and reference image inputs, understanding image content and generating dynamic video based on text instructions, transforming static images into dynamic video.
Native Audio-Visual Joint Generation
Natively supports ambient sound effects, background music, and multilingual lip-sync generation, completed in a single inference pass without post-production synthesis.
Multi-Resolution and Long Duration
Supports 480P, 720P, and 1080P resolution tiers, with a maximum single generation of 30 seconds at 30 FPS, meeting creation needs from short clips to complete scenes.
Flexible Aspect Ratio Control
Supports five aspect ratios: 1:1, 9:16, 16:9, 3:4, and 4:3, covering landscape, portrait, square, and special ratio display requirements.
Negative Prompt Support
Supports a negative_prompt parameter, allowing users to describe content that should not appear in the video, enabling precise control over generation results.
Pricing
| Resolution | Unit Price | Billing | Example Cost |
|---|---|---|---|
| 480P | $0.068/second | Unit price × output duration | 5 seconds = $0.34 |
| 720P | $0.14/second | Unit price × output duration | 5 seconds = $0.70 |
| 1080P | $0.28/second | Unit price × output duration | 5 seconds = $1.40 |
Total cost = unit price × output video duration.
Note: The above are iCreat platform prices. Alibaba Cloud Model Studio official pricing is ¥0.45/0.9/1.8 per second (480P/720P/1080P). As a third-party relay platform, iCreat's price includes platform service fees. The iCreat platform price shall prevail.
Application Scenarios
- Commercial advertising and marketing video rapid generation
- Short drama creation and film VFX segment production
- E-commerce product dynamic visualization and video material creation
- Social media short-form content creation
- Creative design concept dynamic visualization
Model Comparison
Comparison Table 1: Wan 3.0 Prime vs Standard (iCreat Endpoint)
| Feature | Wan 3.0 Prime | Wan 3.0 Standard |
|---|---|---|
| Positioning | Accelerated, faster generation | Standard, balances quality and cost |
| 480P Price | $0.068/second | $0.05/second |
| 720P Price | $0.14/second | $0.10/second |
| 1080P Price | $0.28/second | $0.20/second |
| Resolution | 480P/720P/1080P | 480P/720P/1080P |
| Single Duration | 4–30 seconds | 4–30 seconds |
| Frame Rate | 30 FPS | 30 FPS |
| Native Audio | Supported | Supported |
Note: Prime is priced at approximately 1.4x the standard version, trading cost for faster generation speed; both versions share the same resolution, duration, and audio capabilities.
Comparison Table 2: Wan Series Cross-Version
| Feature | Wan 3.0 Prime | Wan 2.7 |
|---|---|---|
| Positioning | 3.0 Accelerated, 30-second long duration | Previous flagship |
| Release Date | 2026-08 | 2025 |
| Resolution | 480P/720P/1080P | 480P/720P/1080P |
| Single Duration | 4–30 seconds | 2–15 seconds |
| Native Audio | Supported | Supported |
| 720P Reference Price (per second) | iCreat $0.14 | Per platform |
Note: 3.0 Prime extends single duration from 15 to 30 seconds and adds a 480P tier; audio capability carries over from 2.7.
Why Choose Wan 3.0 Prime Image-to-Video?
- Accelerated generation speed, suitable for efficiency-critical production scenarios
- Supports 480P/720P/1080P three resolution tiers, from draft to final output
- Up to 30 seconds single duration, exceeding the limit of most competing models
- Native audio-visual joint generation with ambient sound and lip-sync in one pass
- Negative prompt support for precise content control
- Five aspect ratios covering landscape, portrait, and special ratio needs
Specifications
| Field | Value |
|---|---|
| Model Name | Wan 3.0 Prime Image-to-Video |
| Developer | Alibaba (Tongyi Wanxiang) |
| Endpoint | https://api.icreat.ai/v1/task/submit/aliyun/wan3-0-prime/image-to-video |
| Query Status Endpoint | https://api.icreat.ai/v1/task/query-status |
| Get Result Endpoint | https://api.icreat.ai/v1/task/get-result |
| Release Date | 2026-08 |
| Model Type | Multimodal video generation (image-to-video) |
| Authentication | Authorization: Bearer ; X-ICREAT-AI-GROUP: wan-spicy |
| Input Type | prompt (prompt text), negative_prompt (negative prompt), media (reference image URL) |
| Parameters | resolution (480P/720P/1080P), ratio (1:1/9:16/16:9/3:4/4:3), duration (4–30 seconds), watermark (default false) |
| Frame Rate | 30 FPS |
| Native Audio | Supported |
| Billing Unit | Per second |
| API Mode | Asynchronous three-step (submit → query-status → get-result) |
Architecture
The iCreat platform's Wan 3.0 Prime Image-to-Video operates using an asynchronous three-step architecture. Users submit tasks via the submission endpoint, and the system returns a task ID. The task status is then polled via the query-status endpoint, and once complete, the final video result is retrieved via the get-result endpoint. Requests must include the API Key in the Authorization header for authentication, along with the X-ICREAT-AI-GROUP header. The request body contains the input object (prompt, negative_prompt, media reference array) and the parameters object (resolution, ratio, duration, watermark). The model ID is included in the submission endpoint URL path; the request body does not use a model field.
Notes
- The ratio parameter is required and must be specified when submitting a task
- The duration parameter ranges from 4 to 30 seconds; out-of-range values will be rejected
- Reference images must be publicly accessible URLs; private or authenticated image addresses may cause task failure
- The model natively supports audio generation; generated videos include audio-visual content by default
- Prime is priced at approximately 1.4x the standard version; consider the standard version if speed is not a priority
- Please safeguard your API Key and avoid hardcoding it in client-side code or public repositories
Frequently Asked Questions
How is the billing calculated?
Billing is calculated as the unit price multiplied by the output video duration. 480P is $0.068/second, 720P is $0.14/second, and 1080P is $0.28/second. For example, generating a 5-second 720P video costs $0.70. The iCreat platform price shall prevail.
What is the difference between Prime and Standard versions?
Prime is the accelerated variant of the Wan 3.0 series, offering faster generation speed at approximately 1.4x the standard price. Both versions support the same resolution (480P/720P/1080P), duration (4–30 seconds), frame rate (30 FPS), and native audio capabilities. Choose Prime for speed; choose Standard for cost efficiency.
What values does the ratio parameter support?
Five aspect ratios: 1:1 (square), 9:16 (portrait), 16:9 (landscape), 3:4 (portrait special), and 4:3 (landscape special). This parameter is required.
What is the maximum single duration?
The video generation duration ranges from 4 to 30 seconds, with a maximum of 30 seconds. The duration parameter must be an integer within this range.
Does the model support audio generation?
Yes. The model natively supports audio-visual joint generation, including ambient sound effects, background music, and multilingual lip-sync, completed in a single inference pass without post-production synthesis.
What does the negative_prompt do?
The negative_prompt describes content that should not appear in the video. For example, setting "the cat should not run in a straight line" guides the model to avoid generating footage of the cat running straight. This parameter is optional; when not provided, the model generates based solely on the positive prompt.