Wan 3.0 Prime Text-to-Video
Wan 3.0 Prime Text-to-Video is Alibaba's high-speed AI text-to-video model under the Tongyi Wanxiang family. Combining the Prime architecture's rapid inference with the core Wan 3.0 multimodal foundation, it deeply parses complex text prompts to directly render up to 30-second 1080P HD videos with significantly reduced generation latency. Featuring native audio-visual synchronization (ambient audio, sound effects, and multilingual lip-sync), it delivers exceptional physical motion simulation, seamless temporal coherence, and precise camera control—providing rapid turnarounds and high-quality visual output for commercial advertising, short dramas, film VFX, and high-frequency social media content creation.
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Wan 3.0 Prime Text-to-Video
Wan 3.0 Prime Text-to-Video is a video generation model developed by Alibaba's Tongyi Wanxiang team, released in August 2026. As the accelerated variant of the Wan 3.0 series, the Prime version significantly boosts generation speed while maintaining high-quality video generation capabilities. It supports generating high-quality dynamic videos with audio directly from text prompts. The model supports 480P, 720P, and 1080P resolution output, with a maximum duration of 30 seconds at 30 FPS and native audio-visual joint generation (ambient sound effects, background music, and multilingual lip-sync).
The iCreat platform exposes its text-to-video capability via the endpoint https://api.icreat.ai/v1/task/submit/aliyun/wan3-0-prime/text-to-video, operating in an asynchronous three-step mode with 480P at $0.068/second, 720P at $0.14/second, and 1080P at $0.28/second.
Model Positioning
Wan 3.0 Prime is positioned as the accelerated variant of the Wan 3.0 series, significantly boosting generation speed while maintaining high-quality video generation capabilities.
Compared to the standard version of the same series, the Prime version offers faster generation speed, suitable for production scenarios with higher efficiency requirements. The model accepts text prompt input with native audio-visual joint generation, handling creation needs from short clips to complete scenes.
On the iCreat platform, the model provides text-to-video services through an asynchronous three-step workflow where users submit tasks, poll for status, and retrieve results.
Core Capabilities
Text-Driven Video Generation
The model accepts text prompt input, precisely parsing complex prompts to generate dynamic visual content, transforming text concepts into moving imagery directly.
Native Audio-Visual Joint Generation
Natively supports ambient sound effects, background music, and multilingual lip-sync generation, completed in a single inference pass without post-production synthesis.
Multi-Resolution and Long Duration
Supports 480P, 720P, and 1080P resolution tiers, with a maximum single generation of 30 seconds at 30 FPS, meeting creation needs from short clips to complete scenes.
Flexible Aspect Ratio Control
Supports five aspect ratios: 1:1, 9:16, 16:9, 3:4, and 4:3, covering landscape, portrait, square, and special ratio display requirements.
Negative Prompt Support
Supports a negative_prompt parameter, allowing users to describe content that should not appear in the video, enabling precise control over generation results.
Pricing
| Resolution | Unit Price | Billing | Example Cost |
|---|---|---|---|
| 480P | $0.068/second | Unit price × output duration | 5 seconds = $0.34 |
| 720P | $0.14/second | Unit price × output duration | 5 seconds = $0.70 |
| 1080P | $0.28/second | Unit price × output duration | 5 seconds = $1.40 |
Total cost = unit price × output video duration.
Note: The above are iCreat platform prices. Alibaba Cloud Model Studio official pricing is ¥0.45/0.9/1.8 per second (480P/720P/1080P). As a third-party relay platform, iCreat's price includes platform service fees. The iCreat platform price shall prevail.
Application Scenarios
- Commercial advertising and marketing video rapid generation
- Short drama creation and film VFX segment production
- Social media short-form content creation
- Creative design concept dynamic visualization
- Educational and presentation content dynamic visualization
Model Comparison
Comparison Table 1: Wan 3.0 Prime T2V vs I2V (iCreat Endpoint)
| Feature | Wan 3.0 Prime T2V | Wan 3.0 Prime I2V |
|---|---|---|
| Input Type | Text prompt only | Text prompt + reference image |
| Resolution Tier | 480P/720P/1080P | 480P/720P/1080P |
| Single Duration | 4–30 seconds | 4–30 seconds |
| Aspect Ratio | 1:1, 9:16, 16:9, 3:4, 4:3 | 1:1, 9:16, 16:9, 3:4, 4:3 |
| Frame Rate | 30 FPS | 30 FPS |
| Price | Same | Same |
Note: T2V and I2V are both called via the iCreat endpoint at identical pricing; T2V requires only text input, while I2V additionally supports reference images.
Comparison Table 2: Wan 3.0 Prime vs Standard (iCreat Endpoint)
| Feature | Wan 3.0 Prime T2V | Wan 3.0 Standard T2V |
|---|---|---|
| Positioning | Accelerated, faster generation | Standard, balances quality and cost |
| 480P Price | $0.068/second | $0.05/second |
| 720P Price | $0.14/second | $0.10/second |
| 1080P Price | $0.28/second | $0.20/second |
| Resolution | 480P/720P/1080P | 480P/720P/1080P |
| Single Duration | 4–30 seconds | 4–30 seconds |
| Frame Rate | 30 FPS | 30 FPS |
| Native Audio | Supported | Supported |
Note: Prime is priced at approximately 1.4x the standard version, trading cost for faster generation speed; both versions share the same resolution, duration, and audio capabilities.
Why Choose Wan 3.0 Prime Text-to-Video?
- Accelerated generation speed, suitable for efficiency-critical production scenarios
- Text prompt driven, generates high-quality video without reference images
- Supports 480P/720P/1080P three resolution tiers, from draft to final output
- Up to 30 seconds single duration, exceeding the limit of most competing models
- Native audio-visual joint generation with ambient sound and lip-sync in one pass
- Negative prompt support for precise content control
Specifications
| Field | Value |
|---|---|
| Model Name | Wan 3.0 Prime Text-to-Video |
| Developer | Alibaba (Tongyi Wanxiang) |
| Endpoint | https://api.icreat.ai/v1/task/submit/aliyun/wan3-0-prime/text-to-video |
| Query Status Endpoint | https://api.icreat.ai/v1/task/query-status |
| Get Result Endpoint | https://api.icreat.ai/v1/task/get-result |
| Release Date | 2026-08 |
| Model Type | Multimodal video generation (text-to-video) |
| Authentication | Authorization: Bearer ; X-ICREAT-AI-GROUP: wan-spicy |
| Input Type | prompt (prompt text), negative_prompt (negative prompt, optional) |
| Parameters | resolution (480P/720P/1080P), ratio (1:1/9:16/16:9/3:4/4:3), duration (4–30 seconds), watermark (default false) |
| Frame Rate | 30 FPS |
| Native Audio | Supported |
| Billing Unit | Per second |
| API Mode | Asynchronous three-step (submit → query-status → get-result) |
Architecture
The iCreat platform's Wan 3.0 Prime Text-to-Video operates using an asynchronous three-step architecture. Users submit tasks via the submission endpoint, and the system returns a task ID. The task status is then polled via the query-status endpoint, and once complete, the final video result is retrieved via the get-result endpoint. Requests must include the API Key in the Authorization header for authentication, along with the X-ICREAT-AI-GROUP header. The request body contains the input object (prompt, negative_prompt) and the parameters object (resolution, ratio, duration, watermark). The model ID is included in the submission endpoint URL path; the request body does not use a model field.
Notes
- The ratio parameter is required and must be specified when submitting a task
- The duration parameter ranges from 4 to 30 seconds; out-of-range values will be rejected
- The model natively supports audio generation; generated videos include audio-visual content by default
- Prime is priced at approximately 1.4x the standard version; consider the standard version if speed is not a priority
- To use reference images to guide generation, use the image-to-video (I2V) endpoint
- Please safeguard your API Key and avoid hardcoding it in client-side code or public repositories
Frequently Asked Questions
How is the billing calculated?
Billing is calculated as the unit price multiplied by the output video duration. 480P is $0.068/second, 720P is $0.14/second, and 1080P is $0.28/second. For example, generating a 5-second 720P video costs $0.70. The iCreat platform price shall prevail.
What is the difference between Prime and Standard versions?
Prime is the accelerated variant of the Wan 3.0 series, offering faster generation speed at approximately 1.4x the standard price. Both versions support the same resolution (480P/720P/1080P), duration (4–30 seconds), frame rate (30 FPS), and native audio capabilities. Choose Prime for speed; choose Standard for cost efficiency.
What values does the ratio parameter support?
Five aspect ratios: 1:1 (square), 9:16 (portrait), 16:9 (landscape), 3:4 (portrait special), and 4:3 (landscape special). This parameter is required.
What is the maximum single duration?
The video generation duration ranges from 4 to 30 seconds, with a maximum of 30 seconds. The duration parameter must be an integer within this range.
Does the model support audio generation?
Yes. The model natively supports audio-visual joint generation, including ambient sound effects, background music, and multilingual lip-sync, completed in a single inference pass without post-production synthesis.
What is the difference between T2V and I2V?
T2V (text-to-video) requires only text prompt input; the model generates video directly from text descriptions. I2V (image-to-video) additionally supports reference image input; the model combines text instructions with image content to generate video. Both are priced identically; choose I2V if you need to use reference images.